The perfect fusion of fashion, art, and innovation.
Discover the unique vision of Elpidio Loffredo, a pioneer of Made in Italy elegance, in the heart of St. Moritz.

The Luxury Living is not just a space but an exclusive experience where fashion and design merge to redefine the concept of contemporary luxury.
Located in the prestigious Via Rosatsch 10, The Luxury Living celebrates Italian craftsmanship through a unique collection of haute couture, combined with extraordinary collaborations with international artists and designers.

Today, with The Luxury Living, Elpidio Loffredo introduces a new lifestyle concept to St. Moritz: an exclusive destination where luxury is lived and experienced through art, fashion, and design.

A Unique Experience
Made in Italy Elegance: Discover the new fur collection by Elpidio Loffredo and immerse yourself in a new vision of beauty.

Luxury Networking
Connect with other key players in the world of luxury in an environment designed to inspire and create opportunities.

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